GasLab is one of the many NYC based cannabis companies that sprung up in 2021 after weed was legalized in the city. I had worked with the owner GasLab on a few music related projects, so when he reached out with this project I knew I was the right person for the job.
The prompts for these designs were very hands-off and gave me space to be creative. I approached each illustration with the goal to incorporate a loose story into each bag and create a brand image around these unfortunate scientists. I also challenged myself to focus on type design and make the titles match my illustrations.